dig deeper - "An Approach for Semiconductor Equipment Firms"

An Approach for
Semiconductor Equipment Firms

Semiconductor Equipment and Materials International (SEMI)

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"Who Is Going To Buy The Darn Thing?"
Fundamentals of the M/E Ratio™ and more case studies
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Neat Technology, But Who Will Buy It?
A play in three acts:

Act 1 Death and Despair

Act 2 New Models and Hope

Act 3 the Prediction

A cast of luminaries, including Griff Resor, Founder of MRS Technology and the father of the semiconductor wafer stepper, portray themselves and other current - and historical - people with extraordinary technology; to relate their personal triumphs and failures regarding the impact of Market Research - or lack thereof - in their businesses.

Data

Evidence of the relationship between investment in upstream marketing and success

Web sites

Semiconductor Equipment and Materials International (SEMI)
Brooks Automation
Veeco
Acugen Software

Published by the Semiconductor Equipment and Materials International (SEMI) in their special issue on Managing in the '90's, September 1997, Vol. 10, No. 7, pages 8-9.

Mirrored with the permission of SEMI. Channel Magazine logo, SEMI logo, and other graphics may be trademark, service mark, or copyright by SEMI. Channel Magazine logo, SEMI logo, and other graphics used with the permission of SEMI.

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