They said it! - "What Do Customers Want?"

What Do Customers Want?
By Ralph E. Grabowski
7:30 - 9 PM, Tuesday, April 1, 2008
Boston University, 8 St. Mary's Street
Photonics Building room 203


			Abstract Guest lecture They said it! New data About the guest speaker Prepare for the guest lecture and dig deeper PDF class handout, flyer suitable for posting - 2 pages, 0.3 MB PDF slides with speaker's notes - 6.1 MB Map, directions, and parking

They said it!

“Market Research is the fundamental intellectual discipline underlying the creation of effective business strategy. Strategy must be based on facts, not on wishes.”

- Professor Barry Unger

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