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What
Do Customers Want?
By Ralph E. Grabowski
7:30 - 9 PM, Tuesday, April 1, 2008
Boston University, 8 St. Mary's Street
Photonics Building room 203
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Guest
Lecture
This
Guest Lecture is within one of Professor Barry Unger's regularly scheduled courses. The Professor has graciously opened this event to the
business community. No RSVP
will be required. The class will have already been in session when you
arrive, so we ask that you wait in the hall until the Professor calls a short
break just before my talk in order to seat the guests.
Boston
University Course TM 520 EX:
Developing, Implementing, and Organizing for New Products and Services
This
course addresses the specifics of new product and service development as well as
the aspects of internal innovation and the use of technology to increase
performance in small, medium, and large firms.
-
generating
and screening initial ideas
-
assessing
user needs and interests
-
forecasting
results
-
launching
and improving products and services
-
bringing
innovation to commercial reality
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