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What
Do Customers Want?
By Ralph E. Grabowski
7:30 - 9 PM, Tuesday, April 1, 2008
Boston University, 8 St. Mary's Street
Photonics Building room 203
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New
data
In honor of
Professor Barry Unger, I will occasionally be publishing new evidence during
this series of Guest Lectures and Master Classes; from my research into the Marketing/Engineering
Investment Ratio™ (M/E Ratio™).
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a
Super Success
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Helicos
BioSciences, single-molecule DNA sequencing 2003
Invested $400K and nearly one man-year in front-end market research and
market validation before commencing any engineering development.
Armed with a validated business opportunity, Helicos raised $27 million
in Venture Capital in six weeks. Then they raised another $40
million, for $67 million total, in two years. Helicos went public
with an IPO in 2007.
http://www.helicosbio.com
The
80th data point. First published during this BU Guest Lecture on
March 27, 2006.
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