Home

Potential clients

My work

Client results

Research

Published papers

Guest lectures

They said it!

Resources

Contact

	Phoenix Controls case study "Your key contribution was the Market Research that gave us a handle on where to go." VP of Marketing launching a new firm dominating their market Creating a new field
	The problem and my assignments Process, methods, and tools M/E Ratio™, an investment in Marketing Results and payback A role model for startups About Phoenix Controls

Results and payback
Financial, strategic, and human results

I helped in the early development of what grew from startup to a profitable, $20-plus million dollar firm dominating their market.  Aided in the creation of a new environmental and building controls field, variable air volume (VAV) control systems. 

"Your key contribution, Ralph, was the market research that gave us a handle on where to go," remarked their President, Gordon Sharp, in his summary of my role.  Gordon realized his entrepreneurial dream.

Phoenix Controls was acquired by Honeywell as a wholly owned, yet autonomous company.

prior			next, A role Model for startups
here ->			The problem and my assignments Process, methods, and tools M/E Ratio™, an investment in Marketing Results and payback A role model for startups About Phoenix Controls