Phoenix Controls case study
"Your key contribution was the Market Research that gave us a handle on where to go."
VP of Marketing launching a new firm dominating their market
Creating a new field

The problem and my assignments
Process, methods, and tools
M/E Ratio™, an investment in Marketing
Results and payback
A role model for startups
About Phoenix Controls

Phoenix Controls enjoyed a Marketing/Engineering Investment Ratio™ (exclusive of promoting or selling) of 1.25. 

Phoenix is a role model of super success; see the investment evidence.

next, Results and payback 

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The problem and my assignments
Process, methods, and tools
M/E Ratio™, an investment in Marketing
Results and payback
A role model for startups
About Phoenix Controls