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A
New Financial Ratio
commentary
from Electronic Business Magazine
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Dig
Deeper
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More
material |
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"Who
Is Going To Buy The Darn Thing?"
Fundamentals of the M/E Ratio™ and more case studies
Download the reprint
in PDF - 28-pages, 0.7 MB
On-line version
Neat
Technology, But Who Will Buy It?
A
play in three acts:
| Act
1 |
|
Death
and Despair |
| Act
2 |
|
New
Models and Hope |
| Act
3 |
|
the
Prediction |
A
cast of luminaries, including Griff Resor, Founder of MRS Technology and
the father of the semiconductor wafer stepper, portray themselves and
other current - and historical - people with extraordinary technology; to
relate their personal triumphs and failures regarding the impact of Market
Research - or lack thereof - in their businesses.
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| Data |
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Evidence
of the relationship between investment in
upstream marketing and success
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| Web
sites |
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Electronic
Business Magazine
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"A
new financial ratio" © 1998 by Electronic Business Magazine, Cahners
Publications, and Ralph E. Grabowski. Marketing/Engineering Investment Ratio™, M/E
Ratio™, ME Ratio™, and MER © 1992-2006 by Ralph E. Grabowski.
Marketing/Engineering Investment Ratio™ data © 1994-2006 by Ralph E. Grabowski.
All rights reserved. Electronic Business logo and Electronic Business
graphics are the trademark and copyright of Electronic Business Magazine and
Cahners Publications. Mirrored with the permission of Electronic Business
Magazine and Cahners Publications. Electronic Business logo and Electronic
Business graphics used with the permission of Electronic Business Magazine and
Cahners Publications. Reader reactions published with permission.
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