data - "The Board’s Fiduciary Responsibility To Market Research"


			The Board's Fiduciary Responsibility To Market Research 20 questions for the Board to guide the CEO and the corporation

			Contents
			Abstract The Evidence is in The data Old strategies New Ratio Market Research is the upstream process The Board and strategy M/E Ratio™ tool Twenty questions Reviews and reaction about The Corporate Board About the author Reprint - PDF, 9 pages, 0.15 MB

the Data

The data grid below demonstrates the relationship of the M/E Ratio™ to success. The vertical scale is the logarithm of the M/E Ratio™. A ratio above 1 indicates more investment in market research than in engineering. "Flaming Failures" are grouped in the left column, and "Super Successes" in the right column. Multiple bullets mean that number of data points at one M/E Ratio™.

The implication for the boards of technology-based enterprises is a fundamental shift in oversight and investment commitment to decisive, upstream marketing.

click image for 1024 x 768 view with names

More than $1 Trillion is represented either in value creation by the successes, or in capital squandering by the failures. The human impact has been more than 400,000 jobs created by the winners, or lost by the basket cases; and more than 150,000 engineering slots fashioned or vanished.

The data are consistent from the 1940s into the 2000s, from startups to Fortune 500 firms, in both new fields and in old ones, and across a broad range of technology-based enterprises.

Click for an enlarged chart with the evidence; listing company names, products, and dates. Opens in a new window.

Download a 1-page printable version of the evidence - PDF, 0.1 Mb.

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here ->			Abstract The Evidence is in The data Old strategies New Ratio Market Research is the upstream process The Board and strategy M/E Ratio™ tool Twenty questions Reviews and reaction about The Corporate Board About the author Reprint - PDF, 9 pages, 0.15 MB