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"Marketing
Strategy: The Marketing Budget"
more
handout
- PDF, 2 pages, 0.35 MB
transcript
and slides - PDF, 33 pages, 4 MB
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"Who
Is Going To Buy The Darn Thing?"
Fundamentals of the M/E Ratio™ and more case studies
Download the reprint
in PDF - 28-pages, 0.7 MB
On-line version
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"Why
good products fail"
By Robert Weisman, Boston Globe
more
article,
Business Intelligence column
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Neat
Technology, But Who Will Buy It?
A
play in three acts:
| Act
1 |
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Death
and Despair |
| Act
2 |
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New
Models and Hope |
| Act
3 |
|
the
Prediction |
A
cast of luminaries portray themselves and
other current - and historical - people with extraordinary technology; to
relate their personal triumphs and failures regarding the impact of Market
Research - or lack thereof - in their businesses. Includes
"appearances" by
- Percy
Spencer, inventor of the microwave oven - portrayed by his grandson,
Rod Spencer
- Michael
Dell of Dell Computer
- An
Wang of Wang Laboratories
- Ken
Olsen of DEC
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"Marketing,
the Bridge
for Growing from
Engineer to Entrepreneur"
By
Stanley N. Lapidus
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| Data |
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Evidence
of the relationship between investment in
upstream marketing and success
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| Web
sites |
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GSC
Engineering
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