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Cytyc's
Impact on Women's Health
Medical
Development Group (MDG)
Ralph E.
Grabowski, panelist
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Contents
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About
the MDG program
Three Companies
Anticipating and Responding to Changing Market Conditions
Reimbursement
regulations change. An industry leader endorses a competitor's
product. A larger, better-capitalized company enters your
market. Any of these changes could render your entire marketing plan -
or perhaps your company - obsolete. Yet, change is a fact of
life. What can you do to prepare? What tools will help you
anticipate change? What marketing programs can you use to turn change
to your advantage? Please join us to hear three experts tell us about
"what happened" in their markets - and the "marketing
tools" that their companies used to anticipate and capitalize on market
change
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Moderator,
Champion
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Robert Palladino
Chief Financial Officer, Microsulis Americas
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Champion
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Barbara Bix
Principal, BB Marketing Plus |
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Panelists
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Hillel
Bachrach
Managing Partner, 20/20 HealthCare Partners
Milan Robbins
Director of Marketing, Microsulis Americas
Ralph
E. Grabowski
marketingVP
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Handout
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MDG
forum handout with
data - PDF, 2 pages, 0.35 MB
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Agenda
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| 6:00 - 6:30 |
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Networking and
light dinner |
| 6:30
- 6:35 |
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MDG announcements |
| 6:40
- 6:50 |
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Moderator |
| 6:50
- 7:05 |
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Hillel Bachrach |
| 7:05 - 7:20 |
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Milan Robbins |
| 7:20
- 7:35 |
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Ralph
E. Grabowski |
| 7:35 - 8:15 |
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Panel
discussion |
| 8:15 |
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Adjourn |
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Location
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Silicon
Valley Bank (SVB)
One Newton Executive Park
2221 Washington Street
Newton Lower Falls, MA 02462-1417 |
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Directions
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From
the North, Southbound on I-95 / Route 128
RT-16
W exit- EXIT 22-21B- toward GROVE ST. / WELLESLEY
Take the ramp toward RT-16 W / WELLESLEY
Take the RT-16 W exit- EXIT 21B- toward NEWTON LOWER FALLS / WELLESLEY
Turn RIGHT onto WASHINGTON ST / MA-16
Driveway at the far side of SVB's building
Almost immediately turn right, up the hill, into SVB
Park behind the building, entrance in rear
From
the South, Northbound on I-95 / Route 128
RT-16 exit- EXIT 21- toward NEWTON /
WELLESLEY
Keep LEFT at the fork to go on MA-16 / WASHINGTON ST.
Cross over I-95 / Route 128
Driveway at the far side of SVB's building
Turn right, up the hill, into SVB
Park behind the building, entrance in rear
MapQuest
directions
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Admission
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Advance
registration fee of $15 for MDG members and first time attendees, $20
for nonmembers; $5 more for registration at the door |
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Hope
to see you at this MDG meeting!
Sincerely,
Ralph E. Grabowski
marketingVP
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