Learn from my experience helping launch new products, new companies, and new fields which have grown to become worth more than ten Billion dollars.
How to predict success or failure, with great accuracy, in sixty seconds or less
The only formula in the World's business literature to budget front-end Marketing - the M/E Ratio©
What to look for, and what not to look for, when you staff Marketing
Learn the 11 Steps© to quantifying customer needs; and to steering engineering, sales support, promoting, and selling
Two case studies, a Flaming Failure and a Super Success, illustrate what NOT to do, what TO DO, WHEN to do it, and how Marketing steers the enterprise
"Your evidence of the relationship between Market Research and success is right on!" Michael Dell, Founder, Chairman, and CEO, Dell Computer - surprising, counterintuitive data reveals the only dimension that matters.
This is the kick-off presentation in a Bootcamp weekend for CEO's and entrepreneurs.
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Ralph Grabowski is a MIT-trained Electrical Engineer who focuses on the fact-gathering, analytical, front-end Marketing process to steer the company.
Ralph practices as a VP of Marketing for startups, as a Marketing Consultant, and as a temporary executive for technology-based enterprises. He has helped launch new products, new companies, and new fields that gainfully employ thousands of his fellow engineers; and which have become worth more than ten Billion dollars.
He writes about Marketing, teaches Marketing, and researches how Marketing contributes to success. The surprising, counterintuitive evidence shows that successful technology-based enterprises invest more in Market Research than in engineering.
"Your evidence of the relationship between Market Research and success is right on!" Michael S. Dell, Founder, Chairman, and CEO of Dell Computer Corporation.
Mr. Grabowski has delivered more than one hundred papers, talks, and courses for universities, institutions, and professional societies. He is a co-founder of MIT's entrepreneurship program, co-founder of MIT Sloan School of Management graduate course "Starting And Running A High Tech Company," co-founder of Technology Capital Network (TCN) at MIT, and co-founder of the world's first Robotics Chapter of the Institute of Electrical and Electronic Engineers (IEEE).
His website is a resource for CEOs and entrepreneurs.
The Marketing Leadership Series is a special grouping of papers that stand out and which, taken together, demonstrate how Marketing (as differentiated from promoting and selling) delivers leadership to all aspects of the corporation. You might visit the first two ...
| "Who Is Going To Buy The Darn Thing?" | The
original! With 9,700 words, 110 references, and eight figures. |
| "The Board's Fiduciary Responsibility To Market Research" | for the Board and the CEO |
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© 2004-2005 Ralph E. Grabowski all rights reserved.