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Marketing
and Selling Strategies
Strategy
must be based on facts, not on wishes
IEEE
Entrepreneurs' Network (ENET)
November 7, 2000.
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The
original handout is
available in PDF, 2 pages, 0.4 MB
However,
this paper has been superseded by:
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Who
Is Going To Buy The Darn Thing?
first
laid out the surprising, counterintuitive evidence showing that
successful technology-based enterprises invest more in market research
than in engineering.
- Find
out why companies fail and how to make yours successful
- Learn
the only formula to budget front-end Marketing
- Discover
the one dimension that matters
Your
evidence of the relationship between Market Research and success is
right on!" Michael S. Dell, Founder, Chairman, and CEO of
Dell Computer Corporation.
"Earth
shaking data! Wakes people up."
David
English, Greater Nashua Software Entrepreneurs' Group (GNSEG)
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