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2004 |
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12/31/04 |
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 Eighth
anniversary of marketingVP.com, the web site. |
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9/8/04 |
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 Additional
Marketing/Engineering Investment Ratio
evidence
- added six more numbers to the Marketing/Engineering Ratio data
- extended the body of evidence back into the 1940s
- continued the facts forward into 2004 with a company which closed it
doors in April, and with a winner from this year's MIT $50K
Entrepreneurship Competition.
| M/E
Ratio |
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evidence 
= Super Success 
= Flaming Failure |
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| 4 |
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LiquidPiston, internal combustion engine, MIT $50K
Runner-Up '04 |
| 1 |
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Amana (Raytheon), RadaRange microwave oven '66 -'75 |
| 0.033 |
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Raytheon, RadaRange microwave oven '44-'65 -
Raytheon's largest commercial failure |
| 0.015 |
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Cetacean Networks, real-time Internet & VoIP
'00-'04. Squandered $50 million in VC funds developing neat
technology but never found a customer who would buy it. Closed
their doors April 15, 2004. |
| <0.01 |
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Xerox, copiers '94-'02. Nancy K. M. Rees,
Director of Xerox Corporate Engineering, admitted that, "Without
Marketing guidance, more than 70% of Xerox' $8+ Billion technology
investment was wasted!" |
| <0.001 |
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WANG Laboratories, PCs & minicomputers '84-'91
Bankrupt in 1992 with 32,000 employees and 11,000 technologists |
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9/8/04 |
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5/15/04 |
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"In The Beginning, Marketing Steers The Enterprise"
Lead speaker in a Bootcamp weekend for CEOs and Entrepreneurs.
Waltham Westin. |
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3/24/04 |
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1/2/04 |
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 Start
my thirty-fifth year in marketing. Begin my twenty-second year in practice
as a VP of Marketing for technology-based startups;
for revivals and restarts, as a Marketing Consultant for established companies
and to semiconductor equipment
firms. |
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1/1/04 |
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marketingVP.com
in its eighth year. |
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