Marketing/Engineering Investment Ratio™ (M/E Ratio™)
evidence of the relationship between Market Research and success is right
on! Dell's M/E Ratio™ is North of 1.5." Michael S. Dell, Founder, Chairman, and CEO of Dell Computer Corporation
"The message in
'The evidence' is clear, concise, and powerful! Every company's
President, and every member of the Board, should be required to
look at these results." Peter Eggleston, formerly of Amerinex Applied Imaging.
"I think that
your conclusions are correct, Ralph. I'm struck by the singular
difference, by the gap in the Marketing/Engineering Investment Ratio™ between the
failures and successes. The dichotomy falls right out of the
data." Bob Kern, CFO, Hampshire Instruments
More than $1 Trillion is represented either in value creation by the
successes, or in capital squandering by the failures. The human impact has been more
than 400,000 jobs created by the winners, or lost by the basket cases; and
more than 150,000 engineering slots fashioned or vanished.
are consistent from the 1940s into the 2000s, from startups to Fortune 500 firms,
in both new fields and in old ones, and
across a broad range of technology-based enterprises.
Click for an
enlarged chart with the evidence; listing company names, products, and
dates. Opens in a new window.
a 1-page printable version of the
evidence - PDF, 0.1 Mb.
Figure 1, the relationship of the Marketing*/Engineering Investment Ratio™ with
(*) excludes promoting and selling
Figure 2, enlarged detail with
company names, opens in new window
PDF of Figure 2, one page printable
detail of the evidence, 0.1 MB