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These talks drew people from as far away as Chicago, Illinois who flew in to hear the presentations and meet the speakers. We hope that you enjoy the materials. Send your reaction, questions, comments, and suggestions to 100milreaction@marketingvp.com. From: Paige Arnof-Fenn Ralph,
From: Steve Harper I found your presentation fascinating. If I had seen your assertions without the research, I would have most likely argued vehemently. The delta between the flame and success was a real surprise to me.
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Honoring twenty years of the 128 Venture Capital Group These invited papers were delivered at the end of the 128 Venture Capital Group’s twentieth year. In honor of the 128VCG, and its Chairman, Michael Belanger, I am publishing new data from my research into the Marketing/Engineering Investment Ratio (M/E Ratio), including:
With this new data, the financial and human impact of the investment in upstream marketing (or the lack of investment) by these companies now climbs to:
One purpose of the 128 Venture Capital Group, and other support organizations, is to foster team formation. Another entrepreneur, Gordon Sharp, came to one of the very first 128VCG events, nearly 20 years ago, because his startup was floundering. Gordon teamed with a market researcher at that meeting. Together, raising the Marketing/Engineering Investment Ratio to 1.25, they performed the up front marketing process to understand the customer problem, validate the market, establish customer payback, and launch the company. Most importantly, Competitive Intelligence (CI), led to significant product changes, two patents, dramatic product differentiation, decisive market viability, and a defensible position. “Market research that gave us a handle on where to go,“ said Gordon Sharp. Phoenix Controls created a new market, Variable Air Volume (VAV) building controls, dominated their market, and was sold to Honeywell with a handsome return to the investors and to Gordon Sharp. See the Phoenix Controls case study.
About the 128 Venture Capital Group [_include/128vcg/128about.htm]© 2002-2005 Ralph E. Grabowski all rights reserved. Logo, colors, and the look-and-feel of the 128 Venture Capital Group (128VCG) web site are used with permission. Microsoft® and PowerPoint® and are registered trademarks of Microsoft Corporation in the United States and/or other countries.
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